A prime example of how strategic location and government support can drive business success on a global scale.

Co-owned by Hollywood superstars Ryan Reynolds and Rob McElhenney, Wrexham Lager is riding high on the wider success of Wrexham since the pair took over the football club back in 2021.

With over a billion pints brewed each year at its Newport site, Magor Brewery is Budweiser Brewing Group’s largest brewery in the UK, producing three of the biggest beer brands; Corona, Stella Artois and Budweiser.

There is a strong and clear desire in the area for a food park by businesses in Pembrokeshire. In 2015 it was established that over half of food and drink related companies in the area had a desire to grow their businesses in the near future.

Project HELIX provides funded technical and commercial support for Welsh food and drink companies.

Welsh gin distilleries have produced and given away more than 200,000 bottles of desperately needed hand sanitiser to frontline services, essential workers and community care providers since the start of the Coronavirus pandemic.

Economy, Transport and North Wales Minister Ken Skates has thanked iconic Welsh whisky and spirits brand Penderyn on diverting its expert distillers to produce much needed hand sanitiser for the NHS in Wales.

It may not quite be ‘business as usual’ for small food and drink producers in Wales. Still, many are turning to alternative ways, and collaborating with fellow producers to maintain sales.

Taking inspiration from their grandmother’s recipes and the need to reshape perceptions of what is truly sustainable in the food and drink we consume, Flawsome! Drinks is on a mission to tackle the world’s food waste issues.

Economic regeneration can take its inspiration from unusual sources.