With investing, a lot of analysis, research, and consideration is required, and that same level of attention was needed to find the perfect location in the UK to set up the business. After some careful planning, Wealthify chose Penarth as their base as it ticked all the boxes needed for a growing business.

Since launch in 2016, Wealthify has grown ten times in size and helped to create jobs in the local community, with its staff multiplying four times over this period. By combining a technological approach to investing with a customer-focused service, Wealthify has removed many barriers that have previously stopped people from investing – making it accessible, affordable, and understandable.

“With Wealthify, we wanted to create something for everyone and help people who’ve never even thought about investing before dip their toes in without fear,” said Michelle Pearce-Burke, Wealthify’s co-founder and COO.

“We offer people a way to make their money work harder, without having to spend hours researching, understanding tools, or constantly monitoring their investments. We put in the hard work, while our customers enjoy the potential returns that investing offers.”

Shortly after officially launching in April 2016, Wealthify was named as one of Wales’s Digital Dozen – a group of bold companies enhancing the country’s reputation as one of the best places in the world to do digital innovation.

“We love being in Cardiff and Wales, it offers a more relaxed way of life and a talented workforce,” explained Michelle when speaking on why Wealthify chose Wales for its HQ.

“Wales is a great place to start a business, the decision to locate in Cardiff was definitely strategic. The dedication and hard work ethic of the Welsh workforce is impressive – there’s a real, innate passion for providing good service. Plus the low operating costs compared to other major UK cities is an obvious advantage.”

Since inception, Wealthify has won many acclaimed industry awards. This success positions Wealthify as one of the leading companies behind Cardiff’s emergence as a leading financial technology centre outside of London.

“The Welsh Government has put in a lot of work to create a supportive environment for small businesses, helping entrepreneurs and businesses in exciting new industries thrive,” said Michelle. “The potential for growth here is huge, like Cardiff itself being one of the fastest-growing cities in Europe.”

The true measure of a company’s success is in their customer’s happiness. Many of their awards have been decided by public vote, showing overwhelming support by their customers, often celebrating the transparency and simplicity that Wealthify operates with.

In 2020, Wealthify became fully owned by Aviva – the UK’s largest insurance provider and a global financial services company. This support gives Wealthify all the benefits of Aviva’s experience and resources, while continuing to operate as an independent business. This change saw a handover of Chief Executive Officer, with co-founder Richard Theo stepping aside for Andrew Russell.

“It’s brilliant to see how far Wealthify has come, and you can see the evidence that being based in Wales has helped us to get there. There’s a huge tech boom happening in Cardiff right now, and I’m really excited that we get to be a part of it,” commented Andrew Russell.

Learn more about Wealthify on the Wealthify website.

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