Sales Director Sam Radion says: "We deal with everyone, from people setting up in their bedroom to big multinationals with thousands of workers. We're now branching out from the recruitment marketplace with a new online tool to manage expense claims, which can be used for any type of business."
Since outgrowing its original Tenby premises in 2002, the company has been based at Neyland Marina near Milford Haven. And when it comes to recruiting and retaining its own staff, the quality of life in Pembrokeshire has proved to be a powerful draw.
Working at the quayside surrounded by yacht masts is a particular pleasure for Sam, who volunteers as an officer-in-charge at the local coastguard in his spare time. "The standard of life here is a major driver," he says. "Everyone knows everyone in the community and there's none of the office politics you'd get in the city."
Merit Software now employs 47 people, and there are plans to increase the workforce as its portfolio of products is expanded. As well as recruiting directly into executive roles, the company culture is to start young employees on the customer support team and furnish them with the technical skills they need to progress in the IT industry.
Sam says: "The support team is like a call centre - they're the first people that our clients speak to. So while they're working there, our employees get an introduction to the products and the marketplace, and can work their way up. Most of the people in our management team originally spent time in support."