Creative Industries

Welsh business set for expansion into China market

The Welsh Government will take a high-profile trade mission to Shanghai and Hong Kong 18 – 24 February.

Delegates from a wide range of Welsh industries from music to breweries to medical technology to jewellery are prioritising expansion to the China and Hong Kong markets.

AmniTec, Tiny Rebel and BBC National Orchestra of Wales are among some of the established Welsh businesses heading to Shanghai and Hong Kong as part of a trade mission this month. These businesses represent the diversity of the Welsh economy and demonstrate that Wales is at the forefront of innovation, cutting edge technology and quality products.

The Welsh Government is supporting companies to take part in this trade mission and facilitating meetings in the region with like-minded companies and potential customers via its network of offices in China. The trade mission will build on existing links with the region.

David Puddy, Sales Manager for Amnitec said: “For AmniTec, China represents a huge untapped market, and not one that we are active in right now. So the prospect of making our own inroads into China would present a huge challenge to us. Having the support of the Welsh Government with a trade mission like this is a real lifeline. Being able to learn from other Welsh companies who are at differing stages in their journey is another significant plus. We are certain that our product can succeed in China. Finding the right long-term partners in the region will be key to turning that belief into reality.”

Moussa Clarke, Export Manager for Tiny Rebel Brewing Company said: “As well as being commercial gateways into mainland China, both cities are huge markets in their own right, and an increasingly important destination for high quality British goods. Shanghai and Hong Kong have their own vibrant domestic beer scenes - China has been brewing the stuff for 9000 years after all - with an ongoing surge in both locally and internationally produced craft beer. We're keen to expand Tiny Rebel's existing reach there. Export has always been an important part of Tiny Rebel's sales and growth strategy, and I'm very much looking forward to meeting current and potential partners, as well as like-minded beer geeks, and sharing a pint of Cwtch, our Welsh Red Ale, or two!”

Michael Garvey, director of BBC National Orchestra of Wales (BBC NOW), said: “This trade mission is an important step for BBC National Orchestra of Wales in solidifying international relations and exploring future opportunities to work with arts organisations in China. As the national orchestra of Wales, we’re looking at the very best opportunities to showcase the artistic excellence of our musicians and Wales’ rich musical heritage on an international platform. Building on the success of BBC NOW’s 2015 tour to South America, we want to continue to work with world class soloists, composers and conductors, and China is an important market place for us to do this. With our newly appointed Principal Guest Conductor, Xian Zhang, we have an even stronger connection to this part of the world and would like to develop and enhance this cultural exchange. Working closely with Cabinet Secretary for Economy and Infrastructure Ken Skates AM, this mission will provide the opportunity to promote the best that Wales and its national orchestra has to offer.”

Peter Wilkes Managing Director of equestrian manufacturers Vale Brothers Ltd said: “Vale Brothers, with its Thermatex and Brady brands, has been manufacturing in Wales for nearly 50 years. We see China as a key future market for our luxury winter clothing and handbags. The assistance from the Welsh Government to help research and arrange meetings with potential partner companies is invaluable particularly with their links to marketing companies located in China specialising in this work. Our sales target would be to build sales to a retail value of £3million within two years, and we are preparing for this trade mission with great optimism.”

The Welsh companies joining the trade mission are: AmniTec Ltd, Analysis Pro Ltd and Cardiff Metropolitan University, BBC National Orchestra and Chorus of Wales, Cascade Wealth Management Limited, Clogau Gold of Wales Ltd, Conren Limited, Ensemble Cymru, Flying Viper Illustration, i2L Research, Julia Booker Paintings, K.J.Services, National Theatre Wales, Pelican Feminine Healthcare Ltd, Timberkits Ltd, Tiny Rebel, Vale Brothers Ltd (Thermatex), Wagtail UK Ltd and W2 Global Data Solutions.