Financial & Professional Services


Admiral Image

Starting out in 1992 as a modest car insurance company with just five employees, Admiral is the classic example of a homegrown business success story. The company now employs over 7,000 staff worldwide, 5,000 of whom are based in South Wales.

As a multi award-winning FTSE 100 company with an annual turnover of more than £2 billion, the Admiral story is a spectacular one. It originally moved to Cardiff in 1993 after Welsh Government representatives showed an unrivalled passion and commitment by paying a visit to the young company, perhaps with a vision of the success it would go on to enjoy. More than 20 years on, its new home in the capital city’s Enterprise Zone is thriving.

People don’t always recognise Wales as a great place to come until they get here,” says Admiral’s People Services Manager Ceri Assiratti. He has seen a wealth of gifted additions to the team arrive from Cardiff University, Cardiff Metropolitan University, the University of South Wales and Swansea University – including talent nurtured on courses specially designed to meet the needs of one of the world’s leading financial groups. “Being only two hours from London, Cardiff offers us the benefit of being close to the UK’s financial centre but without the added cost,” he adds. With a Financial Centre of Excellence launched by the government to back the thousands already employed in the industry in Wales, Admiral are in good company. They even produced an emotional, anthem-singing video at London Victoria station, showing their passionate support as sponsors of the Welsh Rugby Union.

Being based in Wales has played a big part in Admiral’s success,” adds David Stevens, the Chief Executive Officer of Admiral Group. “The quality and commitment of our 6,000-plus employees in Wales has played a huge part in helping us grow from a start-up to the UK’s leading car insurer in just over two decades.”

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